A Word With Karen DeWert...
REPORTER: KAREN, EXPLAIN: "VISUAL PRESENTATION DESIGNER."
KAREN: I CALL MYSELF A MAKE-UP ARTIST AND PAGEANT COACH AND THAT IS FINE BECAUSE: IT IS WHAT I DO. BUT IT ISN'T WHO I AM. AS I WORK WITH EACH YOUNG WOMAN DRESSING FOR PROM, A STAY-AT-HOME MOM PREPARING TO RE-ENTER THE WORK FORCE, A BRIDE WANTING THE PERFECT LOOK FOR THAT SPECIAL DAY OR A PAGEANT CONTENDER COMPETING FOR THE MISS AMERICA CROWN; I SEE THE WHOLE PERSON. IN MY WORK OVER THE PAST 40 YEARS, I'VE MADE IT A PRACTICE OF WORKING FROM: THE INSIDE OUT. I REALIZED LONG AGO, THAT IF I DON'T--------ACKNOWLEDGE THE SPIRIT OF THE WOMAN AND WORK FROM HER PERSONAL STYLE, THE DESIGN WILL BE NOTHING MORE THAN JUST ANOTHER PRETTY FACE. I'VE COINED A PHRASE: "MAKE-UP IS AN EARRING TO THE SOUL."
BUT TO ANSWER YOUR QUESTION: DESIGNING A VISUAL PRESENTATION THAT EXPRESSES A WOMAN'S TOTAL BEAUTY, IS GETTING IN TOUCH WITH HER SPIRIT AND COMBINING THAT WITH ARTISIC ABILITY, CURRENT FASHION AND PRODUCT KNOWLEDGE.
REPORTER: I CAN TELL BY THE WAY YOUR FACE LIGHTS UP THAT YOU LOVE WHAT YOU DO. WHAT PART IS YOUR FAVORITE?
KAREN: THANKS, I HEAR THAT OFTEN. IT'S TRUE, IN 40 YEARS I'VE HAVE MANY CREDITS TO MY NAME. BUT MY FAVORITE CHALLENGE IS THE MAKEOVER. A WOMAN COMES TO ME TIRED OF HER LOOK, NEEDING A NEW LOOK CAUSE SHE'S LOST WEIGHT, STARTING A NEW JOB OR WAS RECENTLY DIVORCED. IT THRILLS ME WHEN I SEE THE SMILE ON HER FACE AS SHE LOOKS IN THE MIRROR. SHE OFTEN REMARKS, "I NEVER KNEW I COULD LOOK THAT BEAUTIFUL."
LOOKING YOUNGER IS GREAT, BUT LOOKING GREAT FOR YOUR AGE IS BETTER
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